About
Yvonne Xu
Founder of Adj. StudioBranding is the art of crafting a unique & memorable identity for a business, connecting with consumers, fostering recognition, and nurturing loyalty.
With over 13+ global experience in Branding, We know how to translate brand strategies into unique brands and create compelling content, websites, digital platforms and campaigns that attract, drive demand and help clients create meaningful connections with consumers.Referrals
ZURU
Michael Barron - Design Director
I had the privilege of collaborating with Yvonne Xu for three months at Zuru, where she served as a Senior Graphic Designer. Yvonne consistently delivered high-quality key visual assets, point of sale concepts, and brand guidelines for existing brands. Her adept management of multiple stakeholders and ability to seamlessly incorporate diverse input into her designs demonstrated a blend of creativity and collaboration. Yvonne's adaptability and positive attitude were key assets to our team. I highly recommend Yvonne Xu as a Senior Graphic Designer; her exceptional skills, collaborative approach, and positive mindset make her an invaluable asset to any creative team.
Brandon Mann - Design Project Manager
Yvonne came in to support us on a complicated Brand Guidelines project, where we needed to align multiple brands across legacy assets to create cohesive brand identities. Yvonne was a great addition and fit in with the team well. She has a great work ethic and a great problem solver when faced with tricky design tasks. I would happily work with Yvonne again or recommend her to anyone.
Ogilvy
Tommy Luo - Vice President
Yvonne has been an invaluable asset to our team at Ogilvy Group Shanghai, serving as the Creative Director from 2014 to 2023.
During her tenure with our organization, Yvonne consistently demonstrated exceptional creativity, innovation, and leadership skills. She possesses an innate ability to conceptualize and execute groundbreaking ideas, which has resulted in numerous successful campaigns for our clients.
Yvonne is also an exceptional team player and leader. Her ability to inspire and motivate our creative team has been instrumental in fostering a collaborative and productive work environment.
Moreover, Yvonne possesses exceptional project management skills, allowing her to effectively handle multiple projects simultaneously while ensuring deadlines are met and quality is never compromised.
Throughout her time with Ogilvy Group Shanghai, Yvonne has consistently demonstrated a strong work ethic, passion, and dedication to her craft.
I am confident that she will exceed your expectations and be a valuable addition to your team.
I strongly believe that she will make a significant positive impact wherever she goes.
Brand Union
Juan Tan - Executive Creative Director
Yvonne has consistently proven herself to be a valuable member of the team, with her work greatly appreciated by both clients and our own team. Not only does she produce a high level of quality art work under strict deadlines and pressure, but also always exhibits an infectious passion that constantly influences her fellow team members.
University of Auckland
Jane Wild - Creative Arts & Industries and Special Collections Group
... I was impressed with Yvonne’s ability to interpret the brief. I think her use of Lego blocks succeeded in creating an energetic and constructive design.
RWD
Gorjan Ivanovski - Project Manager
Yvonne is an excellent graphic designer with an outstanding work ethic and a true understanding and appreciation of teamwork.