JL Central

JL Central is Hong kong Land's second joint venture development project in Nanjing. It is strategically located in the heart of Nanjing's central business district (CBD) at Xinjiekou, the core of the national 'Central Business District,' which is the highest-grossing retail area in the country.

This design pitch should aim to create a visual system that not only reflects the premium nature of Jinling Central Plaza but also resonates with the target audience and contributes to a strong and memorable brand identity system.