KFC Sweet

KFC Dessert Station is a subsidiary of KFC China. In 2021, it rebranded its dessert, beverage, and bakery sections as an independent brand called - KFC Sweet. 

KFC Sweet inherits the visual impression of KFC by using continuous curved elements that establish a strong association with the dessert aspect that maintains the distinctive red and white stripes that are characteristic of KFC. 

By utilizing a vibrant and playful graphic system, the brand presents a visual experience that captures the deliciousness and delightful surprises of the desserts for both young individuals and families.