Pjoy

"Care" is launching its new premium pet food brand - Pjoy, aiming to expand its brand portfolio through the principle of scientifically caring for pets. This initiative leverages the emerging business opportunities in China's rapidly growing pet food industry.

Pjoy's visual design revolves around its core positioning of "focusing on the joy of pet dining." 
The logo design captures the playful nature of pets, offering a creative interpretation of the letter "O" in the brand name.