the Ring

"The Ring" is an integrated commercial property project sitting in the heart of Shanghai's Technology Development Zone. It is a combination of a shopping mall, a culture and art center, and community streets. It serves as a hub where office workers and young families can relax and engage during their leisure hours, immersing themselves in a vibrant living environment.

The design focuses on the natural circular form found in the brand name "Ring," resulting in distinct and recognizable visual elements. The visual system builds on the idea of a ring and develops into a variety of graphics representing different leisure activities. These colorful rings extend outward, symbolizing a continuous momentum of delightful experiences.