T.Sha

The shisha brand Al Fakher is introducing a nicotine-free range for the Chinese market under the name Tsha. While aiming to maintain the high standard and impactful visual effects of the original packaging, we also intend to allow the new range to shine with its unique characteristics and identity.

LOGO:
Designing a captivating visual icon to leave a lasting impression on our audience, the logotype incorporates a leaf characteristic to highlight the tea-based, nicotine-free product feature. This design detail is intended for easy acceptance and recognition among Chinese consumers, capitalizing on their familiarity with tea products and encouraging a greater willingness to try.

PACKAGING:
The leaf-shaped graphic on the packaging has been revamped into a single, smooth stroke, embodying a fusion of Chinese calligraphy and an artistic interpretation of smoke.