ZhenDe Medical
In ZhenDe Medical's brand renewal, it not only reflects the evolution of corporate culture and brand strategy.
Bold lines in "Z" signify professionalism and industry leadership, while soft lines in "D" reflect nurturing and care. Sapphire blue in the logo represents ZhenDe Medical's essence, rose red conveys transparency and care for the public.
The product packaging design takes inspiration from the feature of bandage and dressing products, incorporating their softness and elasticity to shape the letter "Z". This creates a unique visual symbol that represents the brand's distinctiveness.